UNICORN Insights

Pay-per-call insights, from the operators.

Strategy, compliance, and product notes on running a modern pay-per-call network — written by the team building it.

What actually makes a call "billable"?

Duration thresholds, consent trails, and fraud scoring all play a role — but most disputes come down to one missing piece of documentation.

Batch delivery made sense when leads were forms. Live calls expose exactly how much latency actually costs you.

You don't need to be a lawyer to stay compliant, but you do need to know what consent actually has to look like.

The highest payout isn't always the right starting point. Here's how experienced publishers actually choose.

Cost-per-call is the easiest number to look at and the least useful one on its own. Here's what actually predicts scale.