Every pay-per-call network has its own definition of a "qualified" call, and the fine print matters more than most advertisers realize when they're comparing offers.
At minimum, a billable call needs to clear a duration threshold — long enough to prove genuine intent, short enough that you're not paying for hold music. But duration alone doesn't stop bad traffic.
The real work happens before the call connects: consent capture, do-not-call scrubbing, and source verification. A call that passes duration but fails consent isn't billable no matter how long the caller stayed on the line.
The single biggest source of disputes we see isn't fraud — it's missing documentation. When a call's consent trail, recording, and metadata are all attached automatically, disputes resolve in minutes instead of dragging into a monthly reconciliation fight.
If you're evaluating a network, ask to see what a dispute actually looks like before you sign anything. The answer tells you more about the platform than any rate card.