Real-time bidding
Set a bid and budget once — the network auctions every qualifying call instantly to keep cost-per-call in range.
The model
Only pay for calls that count.
Pay-per-call flips the old cost-per-click model on its head — you're billed for a live, verified phone conversation, not a click that might go nowhere.
<2saverage call routing latency
100%duration & consent verified
$4.20avg. live rate per call
InsuranceHome ServicesLegalSolar & EnergyMedicareFinancial ServicesAutoEducationInsuranceHome ServicesLegalSolar & EnergyMedicareFinancial ServicesAutoEducation
Why pay per call
Everything you need to buy or sell verified calls
Billed on quality, not clicks
A call only counts once it clears duration thresholds and consent checks, so spend maps directly to real conversations.
Granular targeting
Filter by geo, daypart, caller history, and intent signals so only calls that match your buyer profile ever connect.
Live transfers included
Route qualifying calls straight into warm transfers with your team or IVR — no cold handoffs.
Call-level reporting
See cost, duration, source, and outcome for every single call — no black-box aggregation.
Flexible integrations
Connect via API, webhook, or your existing dialer. Most partners are live within 24 hours.
How it works
From bid to a live, verified call
01
Set your rate & rules
Define what a billable call looks like — minimum duration, geography, and the qualities that count as a conversion.
02
Calls are scored in real time
Every inbound call is checked against consent, duration, and quality rules before it's ever counted against spend.
03
Routing happens in under 2 seconds
Qualifying calls are matched and delivered straight to your team or IVR, live and ready to talk.
04
Optimize with call-level data
Adjust bids, caps, and targeting using outcome data from every call — no waiting on a monthly report.
“
Pay-per-call is the only channel where we know exactly what we're paying for. Every dollar maps to a real, verified conversation.
S
Sam OkaforPerformance Lead
Pay per call FAQ
Common questions about the model
You define the rules — typically a minimum call duration plus a passed consent and fraud check. Anything short of that never counts against your spend.
Pay per call
Start paying for conversations
Set your rate and rules — most campaigns go live within a day, with every call verified before it's ever billed.