High-intent capture
Leads are sourced from active, in-market consumers — not recycled lists or co-registration forms.
The model
Leads that are actually qualified.
Every lead is scored for intent, checked for consent, and routed the moment it's captured — so your team spends time closing, not chasing.
92%avg. intent match score
<5saverage delivery latency
100%consent-verified leads
InsuranceHome ServicesLegalSolar & EnergyMedicareFinancial ServicesAutoEducationInsuranceHome ServicesLegalSolar & EnergyMedicareFinancial ServicesAutoEducation
Why lead generation on UNICORN
Everything you need to buy or sell qualified leads
Scored before delivery
Every lead is checked against your qualification criteria and intent signals before it ever reaches your inbox.
Real-time delivery
Leads post to your CRM, dialer, or webhook within seconds of capture — no batch delays.
Consent & compliance built-in
TCPA consent trails and do-not-call scrubbing are attached to every lead automatically.
Transparent lead-level reporting
See source, score, and outcome for every single lead — no aggregated, unaccountable batches.
Flexible delivery
Connect via API, webhook, CRM integration, or ping-post. Most partners are live within 24 hours.
How it works
From capture to a qualified, delivered lead
01
Define your lead criteria
Set vertical, geography, and the qualification questions that define a lead worth paying for.
02
Leads are captured & scored
Publisher traffic feeds a live intent-scoring engine that filters out low-quality or duplicate submissions.
03
Delivery happens in seconds
Qualifying leads post directly to your CRM, dialer, or webhook — ready to work while intent is still fresh.
04
Optimize with outcome data
Adjust filters and pricing using lead-level conversion data, not a delayed monthly summary.
“
The intent scoring genuinely changed our close rate. We stopped paying for leads that were never going to convert in the first place.
E
Elena RossiCMO
Lead generation FAQ
Common questions about the model
Every submission passes an intent-scoring engine plus consent and duplicate checks before it's counted as a billable lead.
Lead generation
Start buying leads that convert
Tell us your vertical and qualification criteria — most campaigns go live within a day, with every lead scored before it's delivered.