Cookies Policy

Last updated: October 28, 2025

At Unicorn Call Point Media ("we", "us", "our"), we use cookies and similar tracking technologies to improve your experience on https://unicorncallpointmedia.com/ and to deliver services related to Pay-Per-Call, lead generation, advertising and media buying. This Cookies Policy explains what cookies are, how we use them, which cookies we use, and how you can control them.

1. What are cookies?

Cookies are small text files stored on your device (computer, tablet or mobile) when you visit websites. They help sites remember information about your visit (like language or login status) and can be used to provide a better browsing experience and collect analytics.

2. Types of cookies we use

• Strictly necessary cookies — Required for core site functions (e.g., security, load-balancing, language or session cookies). These cannot be disabled if you want to use the site.
• Performance & analytics cookies — Collect anonymous information about how visitors use our site (pages visited, time on site) to help us improve performance. Example: Google Analytics.
• Functional cookies — Remember choices you make (e.g., preferred language, region) so we can personalize your experience.
• Advertising & targeting cookies — Used to deliver ads relevant to you and measure campaign performance. These cookies may be set by third parties (advertisers, ad networks).

3. Examples of cookies and third-party tools

• Google Analytics — helps us understand site usage and improve content and navigation.
• Google Tag Manager / gtag.js — used to manage analytics and marketing tags.
• Facebook Pixel — supports ad targeting and conversion measurement.
• Other ad networks and partners used for Pay-Per-Call and lead campaigns may set cookies when you interact with our marketing content.

4. How we use cookies

We use cookies to:

• Enable and secure the website and services.
• Remember your preferences and settings.
• Analyze site traffic and usage patterns to improve the user experience.
• Measure and optimize our marketing and Pay-Per-Call campaigns.
• Deliver relevant advertising through third-party networks and partners.

5. Your choices — managing cookies

You can control cookie preferences in several ways:

• Cookie banner: Use the consent banner on this page to accept or reject non-essential cookies and to manage cookie categories.
• Browser settings: You can disable or delete cookies via your browser settings. Note that blocking cookies may affect the functionality of the site. See browser guides:
  • Chrome
  • Firefox
  • Edge
• Opt-out tools: For advertising cookies, you can opt out via industry opt-out pages such as the Digital Advertising Alliance and Your Online Choices.

6. Legal basis (where applicable)

For visitors in applicable jurisdictions (e.g., European Economic Area), we rely on consent for non-essential cookies and our legitimate interests for strictly necessary cookies and some analytics activities. You can withdraw consent at any time.

7. Data retention

Cookie duration varies by cookie. Some cookies expire at the end of your session (when you close your browser). Others persist for months or years to remember your preferences. We retain analytics and aggregated logs as described in our Privacy Policy.

8. Children

We do not knowingly collect personal information from children under 13 (or the applicable age in your jurisdiction) without parental consent. If you believe we have collected information from a child without consent, please contact us.

9. Changes to this Cookies Policy

We may update this Cookies Policy from time to time. If we make material changes, we will highlight them on the site and update the "Last updated" date above.

This Cookies Policy is part of our overall Privacy Policy. If you have questions or want to exercise your rights (access, correction, deletion, or objection), contact us at the email above.